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December 2015

Panettone Party

Promemoria celebrated Christmas with “Panettone Party” in its exclusive showrooms around the world.
The Sozzi family and the Promemoria team who, together with clients and members of the press, celebrated Christmas and the arrival of the new year in five different countries and on five different dates in December 2015.

The events begun in Moscow on 3rd. December where the iconic chair, Bilou Bilou was shown in seven unique reinterpretations by Russian artists and designers.
The 9th. December was the turn of Paris, where celebrations took place amid "The London Collection" created by Promemoria in collaboration with the David Collins Studio. The next day the party moved to London in our showroom in Pimlico Road where the panettone was among a range of limited edition pieces "Dix Ans Paris".
In New York, on the 15th. December at the exclusive showroom in Manhattan a silent auction hold where nine Bilou Bilou chairs, this time reinterpreted by American artists and designers, came under the hammer.
The "Panettone Party" ended on 17th. December in Milan where celebrations for Christmas and New Year took place in the historic showroom of Via Bagutta. For the occasion, the showroom hosted "The London Collection" at the same time as the Paris Showroom.

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