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September 2016

Bilou Bilou, so British!

At the London showroom in Pimlico Road, Promemoria presented six brand new interpretations of the chair Bilou Bilou, an iconic piece from the company’s range which has been revisited by six different British architects and designers. Alexander Purcell Rodrigues, Ashley Hicks, Mark Lee, Martin Waller, Steven Payne, Weeks & Cowling were invited by Promemoria to design their own personal vision of Bilou Bilou.

This international initiative which was held for the first time in Los Angeles in 2015, was subsequently repeated at the Promemoria showrooms in Moscow and New York where local designers and architects were invited to offer their own personal interpretations of the chair.

The six British designs have, as previously, been produced by Promemoria craftsmen at the facility in Valmadrera and will be exhibited on the occasion of the London Design Festival from the 17th. to the 25th. September 2016.

The great variety of designs and finishings which have been proposed show the high levels of creativity and skill of all those involved in the project, as well as the versatility of Bilou Bilou – a decisive and original chair, capable of a thousand transformations.


Cocktail by invitation
Thursday 22nd September from 6pm to 9pm



Promemoria UK
99-101 Pimlico Road SWIW 8PH London
ph. +44 20 7730 2514
info@promemoriauk.com

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